While follower count doesn’t REALLY matter, we all know that as brand reps, we do want to provide our shops with the greatest amount of exposure that we possibly can, so growing our account does matter. Our rep account has been stuck at 16.1K FOREVER! It seemed I was losing followers as I was gaining them. I was joining giveaway loops, joining Telegram groups, interacting more and more and still…. nothing. I was in a rut until I discovered something absolutely amazing this week. Something I felt I had to share with you!
You’ve seen them. I know you have. Those follow loops. They are EVERYWHERE!! I remember looking at them and thinking how incredibly silly they were. I swore I would never do them. I was sure it was a handful of people that did them and it would be a big waste of time. And then I saw one of my fave accounts post one. She is the blogger I want to be and has the activity I aspire to have. At that moment I thought, shoot…. if she’s doing these follow loops, they must work, right?!
So I gave in. I followed the instructions and went to the hashtag, followed everyone that posted and commented on each. When I was done, I reposted the image and instructions and y’all…. I gained over 200 followers in just a few hours. Wait… what?! I couldn’t believe it. I was quickly searching for more of these loops and I was literally ready to fill my feed with them until I reached my 20k goal. What I realized was that the later you join, the harder it is to get involved since Instagram blocks you for commenting too many times or for following too many, too fast…. so…. I did what any other insane person would do. I started my own follow loop.
I created an image, I found a hashtag that hadn’t been used yet and I posted. I totally expected crickets but surprisingly, within a few hours, there were over 350 participants! It was so successful that I created my 2nd follow loop only 24 hours later. And just days after my first follow loop, I’m up 800 followers and well on my way to our goal. I want to invite you to join in! I will be posting these follow loops every day or two, and they are all open to all reps, small shops and bloggers. You can join in anytime and the best part is, it’s absolutely FREE!
While I am following some accounts that I may not have followed in other circumstances, for the most part, I’m finding new reps and shops that I may not have found otherwise. I’m gaining followers, they are gaining followers and we are spreading the love! Join us! Check out #followunicornloop2 on our page @thesmallfashionista for my most recent loop.
Have you participated in follow loops? What are your thoughts on them? Comment below and share. Have a topic you want me to talk about? Email us! Make sure to follow our daily small shop fashion on Instagram @thesmallfashionista and on our new Facebook page.
Heather is the Mom of three and a marketing professional. She enjoys graphic design, writing, photography and making new memories with her family.