I don’t want much. I just want to have my 2001 body back AND be able to eat as many cookies as I want. 🤷🏻‍♀️
That’s not too much to ask is it? 
Speaking of cookies, these caramel stuffed macchiato cookies are 💣. You can find the recipe on the blog #linkinbio (I’ll link it in stories too). .
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I don’t want much. I...

Have you ever watched a commercial and you just can’t contain your emotions? AD: That’s how I felt when I saw @crest’s new TV commercial, featuring 86 year old Bertha Nunn! To celebrate the season of giving, Crest partnered with Wish of a Lifetime and made Berth’s wish come true by casting her alongside Santa in its latest holiday spot. What an incredible way for Crest to give people a lot to smile about (and in my case, cry). It made me think about our beautiful Nana, who would have been 95 last week, and her lifelong dream of visiting Hawaii. Sadly, she wasn’t able to fulfill her dream before she passed in 2016, but we are determined to go to Hawaii and bring a picture of her with us wherever we go. While she won’t physically be there, she will be there in spirit and that will make us all so happy. Now, grab your tissues and check out Bertha’s debut (click on the link in my bio or check out my stories for a sneak peek). Then, look for Bertha, with Santa and Crest, this holiday season. After watching her story, be sure to share her journey and  share a smile. If you could have any wish granted this holiday season, what would it be? #CrestSmiles .
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#grantingwishes #christmaswishlist #wishlist #dreamcometrue #heartwarming #bertha #grabthetissues #christmasiscoming #santaclaus #palmbeachblogger #westpalmbeach #loxahatchee #royalpalmbeach #southfloridablogger #southfloridabloggers #holidayseason #holidays #smile #smilemore #smilesmilesmile #makeawish #christmas2019 #christmas🎄 #actingdebut #viralvideos #viralvideo

Have you ever watched a...

So your kid spends all of their time watching other kids open toys, play video games or walk around aimlessly, talking about nothing? Sounds exactly like this girl. Every time I turn around, she is watching someone else’s family on YouTube. This year, I asked Falynn to create a gift guide with what she wants most for the holidays. I was NOT surprised that her list was full of things that she's seen or heard about on her favorite YouTube channels. She even used the word "merch" which totally cracked me up! MERCH! What 7 year old says that?! She has also asked that I figure out how to create a toy line with her face on the box. Those videos have her convinced that it's the natural next step for us and she's confused as to why it's taking me so long to get it done. 😒 Those YouTube families make it look so easy, don't they?! Anyway, instead of sharing a holiday gift guide for 7 year olds, I figured I would share the perfect holiday gift guide for all of you parents out there who have kids that are just as obsessed with @ryansworld, @tictactoyfamily,  @funnelvisionfam and all those other fun youtubers who are living our dream lives right now. Head to the blog and check it out! .
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#youtubekids #ryanstoyreview #ryansworld #fgteev #funnelvision #karinagarcia #denisdaily #denis #dantdm #tictactoyfamily #giftguide #giftideas #giftideasforkids #tictactoy #christmasideas #christmasiscoming #kidsbooks #surprisetoys #blindbox #blindbag #palmbeachblogger #westpalmbeach #loxahatchee #royalpalmbeach #southfloridablogger #toyrevolution #youtubevideos

So your kid spends all...

Last month I wrote a “favorite things” blog post on a whim. It was fun to share the book I was reading, my favorite movie, podcast and tv series and other things I am currently loving. The response was great and I got so many messages from readers asking for more. So, I’m excited to announce the Super Mom’s Favorite Things will become a monthly series! AND volume 2 is up today. I even included our new favorite snack from @artisantropic! Sooooo yummy! Click on the link in my bio or swipe up in stories and let me know what categories you’d like to see me add in January!
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#myfavoritethings #favoritethings #bookshelf #whatimreading #whatimreadingnow #movielover #favoritemovie #bestmovie #whatimwatching #tvseries #encore #disneyplus #podcasts #podcastlove #whatimlisteningto #snacks #snackideas #healthysnacks #christmas #christmasgifts #giftwrapping #christmasiscoming #supermom #palmbeachblogger #westpalmbeach #southfloridablogger #mominfluencer #loxahatchee #royalpalmbeach #westpalmbeachblogger

Last month I wrote a...

This week has been hard. Sunday would have been my Nana’s 95th birthday and it was also the first anniversary of the passing of one of my best friends, Brooke. 
This was the photo that hung in my Nana’s living room. She would show it to everyone that visited her.  She told me she would stare at it and smile every single day. She was so proud of all of her great-granddaughters. 🥰 I’m so grateful that my girls were able to know what an amazing woman she really was, even if she was taken from us a little earlier than expected. So while I try to reflect on the good times, I’m still trying to accept that she and my friend are both gone, too soon. It’s been a hard week, but I will get past this and keep living my best life... that’s what they would have wanted. How do you deal with grief?
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📷 @jenpriesterphotography 
#newborn #newbornphotography #newbornbaby #newbornphotographer #newbornposing #newbornphotos #newbornphoto #newbornsession #babyphotography #babyphotoshoot #palmbeachblogger #westpalmbeachblogger #loxahatchee #babyfever #babygirl #newborns #newbornpics #newbornbabygirl #grief #anxietyproblems #anxietyrecovery #anxietysupport #anxietywarrior #gonetoosoon #gonebutneverforgotten

This week has been hard....

Happy National Cookie Day! Where are my caramel macchiato fans at?! Super Dad and I will rarely order anything else when visiting our favorite local coffee shops. So when we were trying to come up with the perfect cookie flavor to celebrate today, I had to try these caramel stuffed macchiato chocolate chip cookies. And let me tell you, they came out SO good. Head to the blog for the full recipe (link is in my bio or swipe up in stories). What kind of cookies are you celebrating with today?
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#nationalcookieday #nationalcookieday2019 #cookieday #cookierecipe #caramelmacchiato #coffeelover #coffeelovers #coffeeaddict #cookie #cookiemonster #cookiegram #chocolatechipcookies #chocolatechip #targetfinds #targetdeals #targetdoesitagain #targetchristmas #palmbeachblogger #southfloridablogger #westpalmbeach #recipes #recipeshare #easyrecipes #recipeoftheday #caramel #cookiesforsanta

Happy National Cookie Day! Where...

Let’s play a fun game, inspired by my cousin, Jenn… Guess what’s in the box. The funnier, the better... Let’s hear your guesses!
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#christmasmagic #santa #santaclaus #santaiscoming #christmasiscoming #christmasjammies #christmaspajamas #holidaymagic #magicofchildhood #photoshop #digitalartist #gramslayers #imagination #imagine #imaginethat #exceptional #igcreative #theartofchildhood #childhoodmemories #targetstyle #targetfinds #targetdoesitagain #targetdeals #targetchristmas #palmbeachblogger #westpalmbeach #southfloridablogger #magicalmoments #magicalgirl #christmaspresents

Let’s play a fun game,...

I say it all the time. We may have rescued Elle from @bigdogranchrescue, but we needed her just as much, if not more, than she needed us. I can’t imagine our family without her. Does your family have any pets? I’d love to hear about them and how they changed your life. .
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#rescuedogsofinstagram #rescuedog #rescuedogsrock #dogsofinsta #puppiesofinstagram #puppylife #whoreallyrescuedwho #tjmaxxfinds #tjmaxx #raedunn #raedunnfinds #raedunnmugs #raedunnclay #raedunnobsessed #hobbylobby #hobbylobbyfinds #tommyhilfiger #bigdogranchrescue #rescuedogs #sharpei #sharpeisofinstagram #christmas #christmasgifts #christmasiscoming #hohoho #merrychristmas🎄

I say it all the...

We visited @treasurecoastsq last week to remind our girls that the true spirit of the holidays is about giving. #sponsored With their lists in hand, they went to their favorite stores (Claires, Spencer Gifts, Forever 21 and Justice), picking out the perfect gifts for their favorite people.They did such a great job of choosing each present without going over their budget and the only thing they got for themselves was hot cocoa and a snack from Starbucks! On our way out, we took some pictures by the Santa Photo Experience, located in the Old Navy Court and someone special snuck up behind them to get in the pictures. They had no idea that Santa was standing just a couple of feet behind them!  There’s something about the holiday decor at Treasure Coast Square that always gets us in the Christmas spirit. Our next trip will be to drop off some donated toys at The Salvation Army Angel Tree table! What is your favorite part of the holidays? #holidayatsimon

We visited @treasurecoastsq last week...

Where are my Frozen fans at?! #ad My girls have been fans since day 1, so it’s not a shock that most of their Christmas wish list is Frozen themed. When we found this @HuffyBicycles Disney Frozen EZ Build Bike at Walmart, Falynn couldn’t "let it go" and she received a Christmas gift early! This bike has so many fun features! It even plays Frozen sounds! It’s available in 12” or 16” and features Elsa, Anna and Olaf. It’s perfect for young riders! Head to Walmart to purchase a Huffy bike for your little one this holiday season. They make the best big reveal gifts for the holidays and you’re sure to get tons of nice "warm hugs!" This bike is ON SALE now -- link in bio and stories to shop.  #GiveTheRide #LiveTheRide #AvailableAtWalmart .
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#frozen2 #frozen #disneyfrozen #olaf #elsa #walmartfinds #walmartdeals #walmart #christmas #christmas🎄 #christmasgifts #blackfriday #blackfriday2019 #blackfridaysale #blackfridaydeals #disneychristmas #disneyprincess #giftideas #giftsforkids #letitgo #disneyfamily #disneylife #disneyinsta #christmasiscoming #christmasshopping

Where are my Frozen fans...

Making the Most Out of Your Instagram Squares

If You Love It, Share It!
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Your Instagram feed says a lot about you and the first 6 squares are like a first impression for your audience.  Now go check out your Instagram feed and see what type of first impression you are making.  Go ahead… I’ll wait….

So, what did you see?  Would you want to come back and check out your own feed again, just based on the first 6 squares?  It’s not something that we might think to do, but we should.  If you want people to WANT to visit your page and check out your new images, then you should make an effort to create a space that makes people want to come back.

Imagine you are decorating a room.  This room is part of a row of hundreds of thousands or millions of identical rooms.  You have the opportunity to decorate that room and get people to want to check out what your room is all about.  What do you do with that space?  Do you just put a bunch of random things there to fill space or do you actually think about the room as a whole?! Do you just put a table and a chair, sit down and hope people will want to come in and ask you questions or do you make the effort to make it a beautiful space, with information, great images and ways for people to interact?!  For the sake of this blog post, let’s think of your Instagram feed like a room.  What can you do to make it interesting, inviting and a place that people will want to visit and tell their friends about… what can you do to stand out?!

I recently spoke to some brand reps that have been in the game for years and found out what makes them want or not want to visit someone’s feed.  I got some great feedback and hope that this will help you to create the perfect space for you.

The accounts that post a bunch of pictures in a row that look almost identical.  You wouldn’t place a bunch of identical chairs in your room, each with an identical teddy bear on them and just move each one a quarter of an inch over and expect people to want to come in, would you? One of the biggest turn-offs for a lot of people I spoke with, is going through a feed where there are multiple pictures of the same child, in the same outfit and the only difference in the pictures are a very slight tilt of the head or a slightly different smile.  People tend to get bored with those feeds quickly because it feels as though we are just looking at the same picture over and over and over again.  If you are still posting in sets of 3, 6 or 9 and you post them all in a row, make an effort to make sure that those pictures are different.  Try different angles… try close ups or detail shots, try action shots… try sitting, try standing… just don’t post the same picture over and over again.  Not only will it turn people off, but it won’t provide the exposure that the small shops you work with deserve.  You could even try posting randomly vs. in sets of threes so that when a picture of that same outfit appears again, a week or so later, it will be exciting again for your audience and will give the shops extra exposure that spreads out past that one day.

The accounts that post lots of shop reposts. You wouldn’t hang a ton of advertisements all over your room and expect people to want to come in, would you?  Reposting is great and helps small shops, but you don’t want to overrun your feed with shop shares.  Remember, this is your feed and whether it’s for fun, you are in it for the long run or you are currently or will be blogging in the future, you want to make sure that your feed tells a story about you and what you’re offering as a brand rep.  Try to keep shop shares to a minimum if possible.  I tend to post no more than 3 at a time (and sometimes not even that many), but I space them out so that they don’t take over my feed.  And most importantly, delete them when they are no longer relevant (or within a certain number of hours, depending on what your shops prefer). Your followers are much more likely to check out a sale if it’s posted randomly vs. with tons of other sales where it may get lost in the shuffle.  A great way to be a little less “salesy” and still get the shops some extra sales, is to post your shop share code in the comments of your pictures!  It’s convenient and provides a call to action for your followers to go and shop while the discount code is fresh in their mind.

The accounts that post a bunch of space fillers.  You wouldn’t go around to the other rooms and hang dark curtains in front of their doors, would you? There are a number of accounts that I see posting white spaces, arrows or just space fillers.  I imagine that it’s to keep their three images together at all times… but is it a good use of your space?! If I’m scrolling my newsfeed and I see a bunch of random white spaces, I will probably unfollow that account because let’s face it… with this new algorithm, I only get to see a certain number of images and if you are wasting the space by posting white squares, it’s taking away from someone that is posting something I may really want to see and that’s not fair to your followers or to those other accounts.

The accounts that post tons of close ups.  You wouldn’t put all of your decorations at the doorway so that people couldn’t even get into your room, would you?  While I’m a sucker for detail shots, there are so many accounts that take like mega closeups of their kids.  Back up a little.  Give your little ones some space.  It will also help with cropping out parts of their heads, hands or feet.  We want to see the outfits just as much as we want to see the top of your child’s head!  We want to see how you’ve styled the item(s) you are repping.  You will also find that if you back up a bit, you will catch the most beautiful and natural moments of your little one just being a kid.  Don’t be afraid to back that thing up.

Like I said, this is your “room” and you can decorate it however you see fit, but remember that first impressions are EVERYTHING.  Especially in the brand rep world.  As a shop owner, it takes me less than 30 seconds to look at a feed and decide whether or not I want that person to represent my brand.  I’m constantly working on our feed and trying to better it, trying to make it look more cohesive, trying to make it a place that people will want to come back to.  You should always be looking to improve whether it’s your photography, your feed organization, your promotion ability or your style.  The key to staying relevant is to learn from those around you and let them inspire you.  And while we will never be able to visit all of the “rooms”, I want to make sure that I’m visiting those that are making the most effort to stand out.

What do you think about this topic? Comment below and let me know your thoughts!  Have a topic you want me to talk about? Email us! Make sure to check out the shops featured in this post and follow our daily small shop fashion on Instagram @thesmallfashionista and on our new Facebook page.

XOXO
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1 Comment
  • Tracy Shane
    June 1, 2017

    Omg! I feel like you’re in my head on this one! I’m so ready for a change in my feed and was going to post in a fb group asking how reps deal with the logistics of a single pic gallery style feed vs the posting in 3, 6, etc. I have already noticed a huge difference in posting the 6 that I do throughout the week. But if I’m getting bored with it I’m sure others are too. I think this blog post was the catalyst for pushing me to make a change! Thanks Heather!

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