Press

HOW TO MAKE MONEY ON INSTAGRAM AS A PARENT

Parents Magazine - November 2021

Sharing affiliate links and gaining visibility through promoting products can lead to lucrative brand deals. "My husband lost his job in early 2018 and I've been supporting my family solely as a content creator ever since, making more than I did in an upper management level job," says Heather Castillo, content creator and blogger. Castillo says she gets most of her income from brand sponsored deals, and uses Instagram to drive traffic to her blog, The Super Mom Life, where she also makes money from affiliate partnerships and ads. "Eventually, we plan on creating merch and using the Instagram shop option to drive sales," adds Castillo.

NAVIGATING ANXIETY AS A MOM

HAPPY DAYS RESTED NIGHTS PODCAST - July 2020

In this week’s episode, we are talking with Heather Castillo about navigating anxiety as a mom. Heather Castillo is a South Florida blogger, content creator, and mental health warrior. After years of suffering and months of not being able to leave her home, she was officially diagnosed with anxiety disorder and depression in 2014, shortly after leaving her full-time job. In March of 2017, she successfully launched TheSuperMomLife.com, a blog that discusses life, food, fun, and her struggles with mental health issues. She has partnered with companies all over the world and has turned her passion into her full-time job. In 2019, in an effort to help others turn their passions into a full-time job, Heather launched TheSuperBlogCoach.com where she provides tips, tools, and talks about trending topics in the industry. Heather has been featured in a number of publications and hopes to one day write a book.

INFLUENCERS AND THEIR AGENCIES ARE THE UNINTENDED VICTIMS OF THE FACEBOOK BOYCOTT

ADAGE.COM - July 2020

Ever since her husband lost his job in 2018, influencer Heather Castillo has been supporting her family of five as a content creator through her blog The Super Mom Life and social channels @thesupermomlife, where her lifestyle parenting posts reach around 150,000 people.

Castillo averaged a minimum of $8,000 a month for eight to 10 sponsored posts, enough to support her family through campaigns with some big brands. Then the pandemic hit. The number of campaigns she was working on were cut in half. Things were slowly returning to normal when brands began joining the Facebook ad boycott. Now, she says two of the brands she currently works with–whose names she didn't disclose–will be pausing campaigns through the end of July, even though the content was already created last month.

40 Expert-Backed Ways to Have Better Work-Life Balance After 40

BEST LIFE - December 2019

It may seem like it only takes a second of your time during the day to pop open Facebook and see what people are posting, but in reality, it can totally redirect your focus and make it hard to fully give your attention to the task at hand. That often means to get your work done, you will be staying at the office longer.

"When you work from home and are on social media for business purposes, it can be hard to focus," says Heather Castillo, founder of the blog The Super Mom Life. "I make sure that I limit any personal social media interaction during work hours, which leaves me more time to get my work done and in turn, gives me more time with my family once my work hours are over. If I want to get back on social media for personal reasons, I do that once the kids have gone to bed."