Local Story: Conversations with Heather CastilloVoyageTampa - September 2022
HOW TO MAKE MONEY ON INSTAGRAM AS A PARENTParents Magazine - November 2021
FEATURED: RAE DUNN SUMMER RECIPE BOOK4 Recipes Featured - August 2020
NAVIGATING ANXIETY AS A MOMHappy Days Rested Nights Podcast - July 2020
INFLUENCERS AND THEIR AGENCIES ARE THE UNINTENDED VICTIMS OF THE FACEBOOK BOYCOTTAdage.com - July 2020
Ever since her husband lost his job in 2018, influencer Heather Castillo has been supporting her family of five as a content creator through her blog The Super Mom Life and social channels @thesupermomlife, where her lifestyle parenting posts reach around 150,000 people.
Castillo averaged a minimum of $8,000 a month for eight to 10 sponsored posts, enough to support her family through campaigns with some big brands. Then the pandemic hit. The number of campaigns she was working on were cut in half. Things were slowly returning to normal when brands began joining the Facebook ad boycott. Now, she says two of the brands she currently works with–whose names she didn't disclose–will be pausing campaigns through the end of July, even though the content was already created last month.
40 EXPERT-BACKED WAYS TO HAVE BETTER WORK-LIFE BALANCE AFTER 40Best Life - December 2019
It may seem like it only takes a second of your time during the day to pop open Facebook and see what people are posting, but in reality, it can totally redirect your focus and make it hard to fully give your attention to the task at hand. That often means to get your work done, you will be staying at the office longer.
"When you work from home and are on social media for business purposes, it can be hard to focus," says Heather Castillo, founder of the blog The Super Mom Life. "I make sure that I limit any personal social media interaction during work hours, which leaves me more time to get my work done and in turn, gives me more time with my family once my work hours are over. If I want to get back on social media for personal reasons, I do that once the kids have gone to bed."
FEMALE BLOGGERS SHARE TIPS FOR BLOGGING FOR A LIVINGGoDaddy - February 2019
DEAR FAT GIRLScary Mommy - June 2018
Dear Fat Girl,
I see you. You are trying not to be seen. You have on your old, baggy clothing and very little makeup. You don’t want to attract attention to yourself, even though you know that people are looking.
You feel trapped. You know who you used to be. You were a size 2, dressing so that everyone noticed your body and now, you are dressing so that people don’t notice your body. Nothing can hide it. It’s too big to hide.