The Super Family Media Kit

creating content is our family business


our social audience




Age 18-24


Age 25-34

Age 35-44

Age 45-54

Total Followers Social Media
Instagram Monthly Reach
Facebook Monthly Reach
Pinterest Monthly Viewers

our blog audience



social channels



Monthly Visitors
Monthly Sessions

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love from our clients

Heather understands the assignment! She makes deadlines and stays in communication. This makes the campaign so much easier, especially when we are working with twenty influencers at a time. Heather is a stand-out in content creation. Her post was the most shared, had the most impressions, and was in the top two for engagement.
Marla T.Project Manager for Mom Media Enterprises
Bringing Heather on as an Ambassador for our Q4 campaign was one of the best things we could have done. She was professional throughout, communicated exceptionally well, and completed her deliverables on time. There were ever-shifting needs on our side, but Heather was able to adapt to our chaos and created content perfectly to integrate throughout our Holiday campaigns- without micromanagement or strict creative parameters. Not only was her content creation what we needed, but the engagement from her and her followers was more than we could ask for. We'll be partnering with Heather again without question.
Akeeme H.Social Media and Email Manager – ServiceMaster Brands
Heather from The Super Mom Life went above and beyond my expectation for our partnership. The content that was created to support our needs was authentic to her own real life needs as well as to our brands aesthetic. Heather also was on top of all communications and met all her deliverables in a timely manner. 10 our 10 would recommend!
Rachel W.Manager, Social & Partnerships Marketing for Yoobi
The Castillo Family are always a delight to collaborate with. They are professional, enthusiastic, and committed to sharing family-friendly experiences through meaningful and authentic content.
Heather C.Communications Manager for LEGOLAND® Florida Resort
Working with the Castillo family was a great experience! Heather was professional, sweet, and provided our team with great content. She took our vision and translated it through her work. Heather went above and beyond our expectations and always stayed organized and efficient. We’d highly recommend working with the Castillo family for any social campaign!
Kourtney J.Social Media Coordinator for Freeway Insurance
Heather was such a delight to work with! We were incredibly happy with the content she and her family created on behalf of one of our clients. We especially love the relatable and compassionate tone she brings to her social content. She’s organized, responsive, and delivered everything ahead of schedule. You can tell she really values her online community and it shows in how she handles brand partnerships. I’d recommend Heather to other agencies and would most certainly look to work with her again 🙂
Jessica L.Managing Director, Tyler Barnett Public Relations
We absolutely love working with Heather. Her content is creative, vibrant, joyful, unique and always on target with our briefs. She’s a reliable creative partner who we’ve leaned on for campaigns and launches—she always delivers relatable content that resonates well and we recommend her for any partnerships or creative commissions.
Hanna T.Marketing Director, Communications - Nature's Bakery
I have had the pleasure of working with Heather & her family on several campaigns. The quality of photography and attention to detail is always spot-on. When working with Heather, I know I can expect & rely on great communication and execution of the program goals.
STEPHANIE C.Program Manager, SheSpeaks
I've had the pleasure of working with Heather on multiple occasions and have found her to be professional, upbeat, and willing to go the extra mile for my clients. I always look forward to seeing her content as it is always high-quality and covers a range of topics.
Taylor B.Senior Campaign Manager - IZEA
"Heather has been an amazing brand partner. We’ve had the pleasure of working with her and her family to help amplify our brand message. She’s done a great job of delivering content that’s both insightful and authentic to her personal brand while seamlessly weaving our brand in the mix. To top it all off, she’s collaborative and is always good about following through on deadlines, which makes for a successful partnership. I’d recommend Heather to brands and agencies looking to partner with influencers who deliver quality content."
Matt S.Associate Marketing Manager, Consumer - Align Technology
Heather has always been incredibly easy to work with. With a variety of complex campaigns being thrown her way over the years, each having a variety of deliverables, she continuously delivers high quality content in a timely manner (truly living up to the name "Super Mom"). It is always a treat when we have the opportunity to bring Heather on board any of our programs, for both the client and our team internally!
Chris B.Digital Campaign Manager - Quotient
I love working with Heather and her family. Not only does content always come back exceeding expectations, but we absolutely love the way her daughters help showcase our products in a relatable way for our key audience. Heather is an excellent addition to any social media campaign. She’s an asset and a great partner with an authentically engaged audience, and we continue to go back to her time and time again.
Lorena Z.Director - Citizen Relations
I’ve worked on a number of campaigns with Heather and her family over the years. We keep coming back to partner because she is such a joy to work with – always reliable and enthusiastic!
Brittney O.Director, Digital Marketing - Big Honcho Media
We have loved being able to work together with Heather + Super Dad for this collaboration and we hope to be able to work together again in the future!
Abigale C.Persona Nutrition
It’s been such a pleasure working with Heather on our national food campaigns! She puts a lot of thought and effort into her work and is very timely and responsive. There’s a reason we’ve not only worked with her once, but three times now and hopefully again!
Rebecca Z.Account Coordinator & Publicist for Silver Spring Foods - Double Forte

    About Heather

    I am a Mom of 3 who blogs about parenting, food and how I'm overcoming my daily struggle with anxiety.

    After leaving my "real" job in 2014, I decided to follow my dreams and start my own business. Our family has been providing brands with exposure through social media promotion, photography, videography and outside-of-the-box marketing strategies, ever since. We feel incredibly honored to have gotten the opportunity to work with some of our favorite brands over the years.

    I am a degree holding Graphic Designer and Marketing professional, focusing on social media and how it can save brands money while expanding their reach. On a personal note, I miss sleeping and I rely on coffee and laughter to get me through the day.​