Like most of you, I watched George Floyd fight for his last breath on national TV, by someone whose job it was to protect people. It sickened me.⁣
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I’ve struggled to find the words to express how I was feeling. In all honesty, I was afraid to speak about it in fear that I would say the wrong thing or my thoughts would be misinterpreted.⁣
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But staying silent can be misinterpreted too.⁣
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Yesterday morning I watched an IGTV video by @cut and I knew I couldn’t stay silent any longer.⁣
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I am a white woman. I will NEVER know what it’s like to be a person of color. I will never be pulled over because of the color of my skin. I have never been afraid of the police. And knowing that so many, at a young age are taught to act a certain way around a police officer, in fear that they may be arrested or worse, killed, for absolutely no reason at all, breaks my heart.⁣
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But this isn’t about me or my feelings.⁣
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This is about the senseless killings that continue happening. It’s about the injustice that people of color face. It’s about so many families that have lost loved ones. It’s about all of the beautiful black children and their parents and grandparents and extended family, that are afraid of what could happen to them because of the color of their skin.⁣
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Imagine leaving your home every day and wondering if you’ll ever return. No one should ever have to feel that way.⁣
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It’s time we stopped the silence and did something about it. It’s time we focus on change and how we can do better. I’m sharing ways we can make a change on the blog today and I’ve included the link in my bio. ⁣
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#istandwithyou #changetheworld #unityindiversity #bethechange #bethechangeyouwanttosee #justiceforgeorgefloyd #georgefloyd #stopracism #endracism #educateyourself #teachyourchildren #standupforwhatsright #wecandobetter #dobetter #standtogether #icantbreathe #enoughisenough #enough

Like most of you, I...

We have teamed up with some amazing bloggers and small shops to gift one lucky person our Play the Day Away Bundle  or $550 cash the choice is up to you! It just takes 30 seconds to enter! 
To enter 
1️⃣ Follow me @thesupermomlife 
2️⃣ Like this post ❤️
3️⃣ Go to @gotta_have_it_giveaways and follow all directions 
EXTRA ENTRY: Tell us what your favorite game to play with your little one or family is! Tag your Friends! •
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We have teamed up with...

Best part about having a teenage daughter? We can enjoy Lifetime Original Movies together! [ad] I'm so excited for this weekend's movie marathon! @LifetimeTV has always been one of my favorites and just like me, this year they are celebrating 30 incredible years (wink, wink)! ⁣
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Lucia and I are ready for a weekend of movies, popcorn and LOTS of commentary. Somehow, even if it's a drama or a thriller, we find ourselves laughing. She definitely shares my crazy sense of humor. ⁣
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Today we are planning on watching Death of a Cheerleader at 11am EST and Flowers in the Attic at 4pm EST and tomorrow, Beaches at 12pm EST. ⁣
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The marathon begins today at 11am EST and ends Sunday night.. so grab your popcorn and tune in with us. Don't forget to check out our stories where we'll be sharing what it's like to watch a movie with us (almost as entertaining as the movies themselves). #LifetimeLoyals  #LifetimeTV #LOM30 ⁣
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#movienight #moviemarathon #marathon #bonding #bondingtime #couchpotato #flowersintheattic #beaches #weekendfun #girlmom #teenmom #momofgirls #momofteenagers #commentary #laughing #funtimes #funtime #saturdayvibes #saturdaymood #funnymemes #parentingmemes #funnymoms #mommemes #memesdaily #parentinglife #funnyquotes #funnygirl

Best part about having a...

I don’t know who needs to hear this right now, but this is only temporary. ⁣
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I’ve said it to myself a million times since I was diagnosed with anxiety disorder. And now, during this pandemic, it’s something we all have to focus on. ⁣
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We won’t always be locked in our homes. We won’t always have to wear a mask in public. Our kids won’t always be schooled online. We won’t always be out of work. Because just like anxiety, this pandemic is only temporary. ⁣
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Enjoy your family. Cherish every moment you are being “forced” to spend with them. Your kids are growing up and they won’t always be little. Having them at home with you is just as temporary. ⁣
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Today on the blog, our friend Alison @theanxietyhealer is sharing her personal struggle and how she’s coping with anxiety during a pandemic. She’s also included her favorite affirmations for you. Link is in my bio (or swipe up in stories). ⁣
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How are you feeling right now?⁣
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#mentalhealth #mentalillness #anxietyrelief #depressionhelp #depressionawareness #anxietysucks #anxietyattack #mentalhealthisimportant #mentalhealthblogger #mystory #endthestigma #endthestigmaofmentalhealth #anxietyproblems #mentalhealthblog #anxietyproblems #dontsufferinsilence #mentalhealthhelp #changeyourthoughts #mindsetmatters #anxietyisreal #affirmations #positiveaffirmations #affirmationsoftheday #affirmation #positivethinking #quotesdaily #quotestoliveby #positivequotes

I don’t know who needs...

Today is #nationalbrisketday so obviously I have to share my go-to slow cooker BBQ brisket recipe. It’s probably one of the easiest recipes you’ll ever make. It tastes like you spent hours in the kitchen cooking it, though it takes just minutes to prep. Best part is, you can make this recipe with any cut of beef! Serve on a plate with your favorite sides or on a roll for a delicious sandwich. Your family will love it!⁣
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Head to the blog (link in bio or swipe up in stories) for the easy to follow recipe. ⁣
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What is your favorite slow cooker recipe?⁣
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#nationalbrisketday2020 #brisket #barbeque #bbq #bbqlife #bbqsauce #slowcooker #slowcooked #slowcookerrecipes #barbecue #barbequenation #barbequesauce  #foodinsta #foodielife #foodielovers #instafoods #kidfriendly #yummyyummy #foodielifestyle #deliciosa #recipeinspo #recipes #easyrecipes #recipeshare #musttryfood #recipeoftheday #recipeideas #homegoodshappy #raedunn

Today is #nationalbrisketday so obviously...

I’ve gotten so much positive feedback on the copycat Starbucks Pink Drink recipe I put up on the blog last month and I just wanted to thank you guys so much! Since most of us aren’t going out, it’s fun to try to make our favorites at home. What copycat recipe do you want me to share next?
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𝗪𝐡𝐚𝐭 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐚𝐥𝐥 𝐭𝐢𝐦𝐞 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐝𝐢𝐬𝐡 𝐨𝐫 𝐝𝐫𝐢𝐧𝐤 𝐟𝐫𝐨𝐦 𝐚𝐧𝐲 𝐫𝐞𝐬𝐭𝐚𝐮𝐫𝐚𝐧𝐭? ⁣
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And if you missed the Pink Drink recipe, just click on the link in our bio or swipe up in stories. ⁣😊⁣
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#pinkdrink #starbucks #starbuckscups #copycat #copycatrecipe #strawberrymilk #coconutmilk #starbucks☕️ #foodstyle #foodpassion #foodography #foodinsta #foodielife #foodielovers #instafoods #kidfriendly #yummyyummy #foodielifestyle #deliciosa #recipeinspo #easyrecipes #recipeshare #musttry #musttryfood #recipeoftheday #recipeideas #foodstagram #foodstyling #imadethis #madewithlove

I’ve gotten so much positive...

In case you missed it... yesterday I shared a free printable neighborhood scavenger hunt (link in bio). ⁣I didn’t mention that in addition to this scavenger hunt page, you’ll also receive 2 additional exclusive printable scavenger hunts! 🙌🏻⁣
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Scavenger hunts are a great way to keep busy, get out of the house (safely) as a family, get some exercise and have some competitive fun! ⁣
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Have you downloaded it yet?⁣
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#scavengerhunt #activitiesforkids #activities #outdooractivities #outdooractivity #familytime #familyadventures #thingstodo #thingstodoinquarantine #backyardfun #printables #freeprintables #funtogether  #familybonding #funtime #kidscrafts #craftymom #craftersofinstagram #imadethis #makeityourself #craftygirl #stufftodo #familyactivities #neighborhood #familyfitness #kidsactivities #kidsactivity #homeactivities #thingstodoathome

In case you missed it......

Although our city is slowly opening up, we will be staying in and enjoying family time today. ⁣
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We will also be doing a fun scavenger hunt around the neighborhood (I shared the free printable on the blog today so go and grab it - link in bio). ⁣
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What are your plans?⁣
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#memorialdayweekend #memorialday #memorialweekend #scavengerhunt #activitiesforkids #activities #outdooractivities #outdooractivity #familytime #familyadventures #puppyface #bestiegoals #bestiesforlife #thingstodo #thingstodoinquarantine #backyardfun #printables #freeprintables #targetstyle #targetfinds #targetdollarspot #targetdoesitagain #funtogether #capturethemoment #bestfriendsforever #rescuedismyfavoritebreed #rescuedogs #familybonding #funtime #puppylover

Although our city is slowly...

Back in January, we visited @legolandflorida for the first time. One of the highlights of that trip, was discovering Granny's Apple Fries. We've been pretty obsessed with them since the first bite and wanted to try to recreate them at home.⁣
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I researched, I googled, I tried two different recipes that I found online that claimed to be Legoland Granny apple fries copycat recipes. And they were both huge failures. ⁣
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After a whole lot of brainstorming and trial and error, we fell back on something that seems to save the day for us on a regular basis... funnel cake batter. ⁣
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We dipped our apple sticks in the batter, fried and tossed in a cinnamon sugar mix. OMG... HEAVEN.  Cinnamon sugar apple fries are EVERY 👏🏻 THING 👏🏻 and I’m sharing the recipe today on the blog (click on the link in our bio or swipe up in stories). ⁣
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Would you dip them with caramel, whipped cream or both?⁣
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#applefritter #applefries #cinnamon #cinnamonsugar #foodstyle #foodpassion #foodography  #foodinsta #foodielife #foodielovers #instafoods #kidfriendly #yummyyummy #foodielifestyle #deliciosa #recipeinspo #recipes #easyrecipes #recipeshare #whatsfordessert #snackideas #musttry #musttryfood #recipeoftheday #recipeideas #foodstagram #foodstyling #imadethis #madewithlove #snacktime

Back in January, we visited...

Easy recipe of the day.⁣
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#funnymemes #funny #parentingmemes #momlife #funnymoms #parentingquotes #parenting #mommemes #memesdaily #parentingtips #parentinglife #momtruth #momprobs #funnyisfunny #funnyquotes #funnygirl #letterboardquotes #letterboard #letterboards #letterboardlove #letterboardfun #letterboardquote #funnyparents #parenthood #funnydad #funnymoms #funnymoments #memedaily #dailylaugh #memestagram

Easy recipe of the day.⁣...

Are Purchase Requirements a Thing of the Past?

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We’ve been repping for almost two years, so we’ve had our fair share of experience when it comes to working with small shops, as an ambassador, a rep, an enthusiast and even a fan.  Some experiences have been nothing short of amazing, while others made me question whether or not I wanted to continue repping (but that’s a whole ‘nother blog post).  Recently, it seems as though shops are finding that people are not applying to be a part of their teams if there are purchase requirements involved.  And I want to set the record straight.  It’s not because they are cheap. It’s not because they are looking for freebies… it’s because a lot of us are just not financially able to spend the money in addition to the time we dedicate. And that’s the sad reality of it.

I’ve said it before… it’s hard work being a part of a small shop team.  I remember when we first started, I thought it was getting clothes for free and snapping a few pics on my cell. And I’m not ashamed to admit I was SO WRONG!  I’m literally spending hours a day on something rep related.  Whether it’s shopping, styling, taking pictures, driving to and from the location, editing, posting, interacting, writing blog posts, answering emails, sharing sales (something I tend to forget to do more than I’ll admit), posting and organizing or posting giveaways…. I’m almost always doing something rep related.  And while it’s more rewarding than any job I’ll ever have, it’s also taking up time where I could be working and making money to pay the bills.

While I absolutely LOVE all things brand repping, I also need to be able to put food on the table and pay our bills so I have to put family first when I make decisions that are brand rep related.  It’s something that I find extra hard because I want to buy ALL of the clothes!  I’ve personally decided to stop applying to shops that have purchase requirements.  That doesn’t mean that I’m not spending money (believe me, my bank account will prove otherwise)… but that does mean that I can use my small shop budget on shops as I see fit.  If I need shorts to match with a tee, I can buy them.  If I see a crazy sale that I can’t pass up, I can take advantage of it!  If one of the shops we are working with is having a new release, I can participate! Believe it or not, I actually spend more with shops we work with that don’t have purchase requirements than those that do.

With purchase requirements, I feel pressure to buy something each month.  I will usually make that purchase at the beginning of the month so that I don’t forget.  But what happens with those shops that only release a few pieces at a time?  What if I have all of the pieces I love already?  What if I don’t really need anything else that they’re offering? I’m still obligated…. and so I have to spend part of my budget on something that I probably wouldn’t have purchased otherwise.

I decided to keep track of one particular experience, just so that I could put things into perspective.

We were enthusiasts for a small shop last year.  It was a shop that I was already purchasing from so when I joined the team, I could afford to buy more items because I was receiving a discount, which is always a big plus for me!  I made my first required monthly purchase.  The retail total of the three items I chose would have been around $78.  With my enthusiast discount, I paid around $60 with shipping.  All three items were photographed separately.  I spent around 30 minutes on each shoot and another 30 minutes editing each shoot.  Posting and interacting to get more likes/comments on the post was another 30 minutes (per post and I typically post 3 per shoot).  So if you’re keeping track… for this one order of three items, I spent approx. 7 1/2 hours.  My discount?  $23.40.  That’s a little more than $3 an hour for my time.

And this is where my husband and I disagree on things… he doesn’t see it as money saved, he sees it as money and time spent.  He pointed out that I actually paid $60 and spent 7 1/2 hours, working hard so that this shop could get exposure and images.  And while I was getting a discount on some INCREDIBLE handmade items, unfortunately, I can’t pay the bills with those items.  While he is absolutely right (shhh! don’t tell him I said that), I try to think about the end game.  I knew that when Falynn outgrew the items, I could sell them in a B/S/T group and while I won’t make all of my money back, I will get a portion back.  If you read my last blog post, you know that I don’t sell the items to make money, I sell them to make room, to get more exposure for these shops and to be able to afford to buy more small shop items.  For these particular items, I wound up receiving a total of $21 (after shipping) for all three items.  $21 that was quickly spent on a portion of a purchase requirement for another shop. A spending cycle that will probably never end.

So what can you do as a rep to continue to support these small shops without going broke or committing such a large chunk of your time to it?  My suggestion is to limit the number of shops you are committing to.  Don’t enter every search just to enter. Set a budget and stick to it.  Never spend more than you can afford. No shop wants you to go without eating just so that you can buy something from them (and if they do, you don’t want to work with them anyway). Sit down and really figure out what your budget is and STICK TO IT!  As hard as it may be, do it!  Don’t be afraid to sell the items in a B/S/T group once your little one has outgrown them.  Commit to use that money to purchase new items vs. using the money in the bank.

Now, let me give you my perspective as a shop owner.  This little experiment has really helped me tremendously with my own small shop team and finally allowed me to understand that purchase requirements aren’t necessary, especially when you have a strong team who love and support you.  I stopped holding searches. Instead, I message customers that have posted great pictures and invite them to join the team.  There are no terms, they can all stay as long as they’d like to.  I took away titles.  There are no more “levels”.  There aren’t different discounts. Everyone on the team receives the same discount to use when they need something.  If they don’t have the money, they can support my shops by sharing or interacting on my IG. I give everyone the same opportunity for freebies or heavily discounted items, when I have new items and need pictures.  We have a contest once every few months where they can win shop credit or free goodies.  I can’t speak for my team, but I think that it’s much less pressure for them and much less spending that they have to do.  I feel like the atmosphere in our group is more laid back and people are enjoying it more because they are taking pictures of things they wanted, not things they were required to buy.  And while I’m still working on things, I want to make sure that my team is a team that I would want to be a part of, as a rep.

Shops, put yourself in your team’s shoes.  Don’t think about it as a guaranteed sale every month, but more as a privilege to work with these incredible Mamas who will take beautiful pictures of your items and promote your shop because they want to, not because you are requiring them to.  That’s the key to your success as a small shop.  Surround yourself with people who are in this to help you but understand that none of them have money trees growing in their backyards.  Set a budget for advertising and stick to it!  Provide a discount or freebies based completely around your advertising budget.  Keep track of your orders and the return you are getting from this. Make changes as necessary until you find the sweet spot where you are getting the promotion you need to make the sales you need to pay your bills.

See, when we come together as a community, we can do big things for each other.  Reps and shops can and should be helping each other equally and looking out for one another.  We wouldn’t be reps if it wasn’t for the shops and shops wouldn’t have the promotion and pictures they need without reps.  Neither side is rolling around in money, but if we work together we can help each other to get to a place where repping is fun again and everyone is able to pay their bills.

In case you’re looking, my favorite B/S/T group is: Insta-Style Baby & Mama BST.

What do you think about this subject? Comment below and let me know your thoughts!  Have a topic you want me to talk about? Email us! Make sure to follow our daily small shop fashion on Instagram @thesmallfashionista and on our new Facebook page.

XOXO
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12 Comments
  • I totally agree. This was such a good read, and I will now look forward to reading your future blog posts. It was the first time I’ve clicked on it and your blog made me glad I did! Love your insight on it and I agree with everything. I am finishing up my 2nd team of reps and also feel that my sales were actually higher from them when taking away the purchase requirements I had the first term.

  • Sasha Job
    May 6, 2017

    totally agree – the purchase requirements were a big part of why we stopped entering! I totally get the trade idea, but my hubby was like yours – telling me “you’re paying for their advertising”!!! ultimately my goal was never to be a rep page, so I didn’t feel like I’d ever be able to keep up with the shops that had so many “must do” requirements! also, it’s pretty disheartening when I had to pay for an item, take time to take pics, have to share/promote … and then the shop sends a box of free stuff to someone who saw the items on our page! there’s really no way around that, I suppose, but I don’t feel as bad about when I’m not a rep – if that makes sense! great read, thanks

  • Tracy Shane
    May 5, 2017

    I love this and hope that I will be able to do this eventually. As a new shop I’m still not in the black to the point where I have the kind of budget for advertising I have now if I didn’t have purchase requirements. I think because the majority of my business is in customs I can’t buy in materials in bulk to increase my margins. However, I do put the money from PR directly into my marketing budget. I also think since I do a lot of customs it isn’t as hard for someone to purchase what they want. I don’t only offer “X” amount of choices. Each term I am making steps towards bigger discounts and fewer PRs and hope to get to the point where I won’t have to require them.

    I look at shops like yours (both IBA and TLTC) and strive to become as successful as you have and work hard to continue to build relationships and partnerships with my team. In addition to the rep blog posts I really enjoy posts from the shop side too. Any pointers I can helps! ?

    • TheSmallFashionista
      May 6, 2017

      I did have purchase requirements for the first year or so, but found that as soon as I dropped them, my sales increased. Not because I was “forcing” people to buy but because they truly wanted to, which meant that they were genuinely promoting me and my shops. It wasn’t until I dropped them that I finally saw an increase in customer orders vs. having all of my orders from my team. It was obvious too because I would get orders for a specific tee or accessory within 24 hours of their posts going up. It’s a transition that’s awesome and I am sure you will also get there soon! Thanks for reading and commenting 🙂

  • Stephanie
    May 5, 2017

    Love this post! When we started repping it quickly became overwhelming (the time,the money,the stress) it was not fun anymore and we had to bow out of a lot of teams. To this day we don’t work with many teams because like you said when I can financially buy I want to buy something I will love and enjoy taking pics of.
    Thanks for the post,
    @evie_jean

    • TheSmallFashionista
      May 6, 2017

      Thank you for reading! I agree! Sometimes we get so excited about the idea of repping that all common sense leaves our bodies… I know it did for me and like you said, I didn’t love it anymore.

  • Kristi
    May 5, 2017

    As a shop, I just started with a new team this month… but have been highly considering this for the next term.

    • TheSmallFashionista
      May 5, 2017

      I’d love to hear how both options work for you! I think there has to be a lot of trial and error for new shops, but eventually you will find what works best for you! Thank you for reading!

  • As a shop, I don’t require my reps to buy anything more than what they want. I don’t do term agreements or make them share and post anything more than thier rep pictures. I’m realistic, I know life happens. I hate being committed to buying something every so often, so why would I expect my customers to?! If my reps truly love my items, they will continue to purchase at a comfortable pace and I will in return get more sales and more quality photos in the end. No one likes to feel pressured. ❤ Great blog!

  • Jess
    May 5, 2017

    Totally agree!!! As a shop this is currently how I’m holding my search. I just rebranded and am basically starting all over so I’m holding a search and there are no purchase requirements. I find that as a rep I’m more inclined to purchase if I don’t necessarily have to if that makes sense lol.

    • TheSmallFashionista
      May 5, 2017

      That makes complete sense to me! I think it’s psychological lol. Thanks for reading!

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