How to Become a Brand Rep

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You’ve read about them. You’ve seen them all over instagram and you are ready to dive in and get your child into the brand repping world.  Only problem is, you have no idea where to start.

A brand rep represents a brand (small or large).  Depending on the agreement, a brand rep is provided free or discounted items in exchange for photos and social media promotion.  If you heard that this is a way to get free stuff for your kids, you heard wrong.  Brand repping is an exchange. You are providing your time and services in exchange for items.  There is nothing easy or free about it.

So you’re ready to dive in and become a brand rep?  Here are some ways to get started:

First and foremost, you need to have an instagram account.  Most will create a dedicated account for brand repping purposes.  This account should be public (though some shops are ok with private accounts, most prefer public so you are reaching a larger audience).  Choose a name that’s fun, that people will remember, that also represents your family or your child(ren) at the same time.

Seek out and follow brand reps that stand out to you.  Make sure to interact with them on their feeds by liking and commenting on their posts. Don’t be afraid to ask questions.  We all started at the same 0 followers and most people are more than happy to give advice or lead you in the right direction! Pay attention to their photography style, how they post and figure out how you want your feed to be organized.  Use the best as inspiration but find your own style at the same time.

Small shops want to know that you are a small shop supporter and not just a person looking for freebies.  Follow those that best fit your style and interact!  Liking and commenting on a shop’s posts is the best way to get noticed.  Start off by purchasing a few pieces and taking pictures.  Tag the shops in all of your pics and caption what you love about them.  This will show that shop what you can offer and show other shops what you are capable of.

Once you have a good representation of photos up on your feed, start entering searches.  I recommend no more than 3 at a time (delete the post after the teams are announced).  You don’t want to fill your feed with brand rep searches.  Your feed should be more about you and your style.   Make sure to read and follow all rules. Each search is different and shops want people who can follow directions. Don’t get discouraged if you don’t get chosen right away.  Most shops are looking for something specific.   If you really love the shop check out what their current reps look like and how they photograph and style their kids.  Show them, through pictures, that you can meet their needs when you enter next time! Don’t give up! It took us three tries before we got to work with one of our favorite shops.  We’ve been working with that shop now for almost a year. Anything is possible if you work for it!

Photography matters!  While you don’t have to have a fancy camera, you do need to have beautiful images.  As a brand rep, it’s your job to capture the item you are repping, in it’s best light…. and lighting is KEY!  Natural lighting is best so no flashes.  We like to take pics in the early evening when the sun isn’t super bright.  Shade is also great!  If you’re little one is squinting because of the sun, it won’t make a great pic, and they are probably not comfortable.  Find a fun spot that they can be themselves and snap away!  Be aware of your surroundings.  Clean, uncluttered backgrounds are best.  The product you are promoting should be the focus of the image.   Make sure that the image isn’t blurry and is beautiful and bright!  Also, make sure the color of the product is as close to real life as possible (one of the reasons most reps don’t use filters on their photos).  Editing software/apps are great too!  You can read more about how I edit my photos with my phone here.

Most importantly, make it fun for your kids.  Bring out the bubbles, play a song and have them dance, take them someplace new… don’t stand them in front of a wall and tell them to smile.  The best photos are genuine photos.  It will be so much easier for you if they are having a blast and you are just capturing their good time.  Just make sure you can see the item that you are promoting.  And if they aren’t in the mood, don’t force them. It’s ok to try again.  Sometimes some food and a nap do wonders!

Join brand rep groups on Facebook and get to know other Mamas!  We have been doing this for years and have come so far because of the help and encouragement from other incredible women.  We all started out small, but with time, dedication and the willingness to grow, we can all make it big.    Good luck!  I can’t wait to see how far you’ll go!

Do you have any additional tips you can share?  I’d love to hear them! Comment below and let me know!

Featured Image: Glasses from and outfit from Wild Rich Kids

Want your child to be a brand rep? Here are the steps I took to get my daughters into brand repping, a way to represent small shops through your social media.


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Hello There!

I'm so honored that you've found us! I'm Heather, a Mom of 3 who blogs about parenting, food, occasional travel and how I overcame my daily struggle with anxiety. I miss sleeping and rely on coffee and laughter to get me through the day. I hope you enjoy and visit often!

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  1. I’m a brand rep and these tips are great! My kids hate photos so they’ll never be brand reps, lol.

  2. No joke, being a brand rep is not easy. it takes ample time and dedication to be a good one. I learned a lot from here.

  3. These are great tips, I wish I’d read this when I started my daughter with brand repping. We quickly got burnt out from all the monthly purchase requirements and I think we should have done a lot more engaging and interacting to build her name so that we didn’t always have to be purchasing to be repping!

  4. These are great and important tips to remember. Brand repping is a great way to start social inflencer and possible model status. Branding yourself is key too.

  5. You are not kidding about the food and a nap. A review with a child who didn’t really want to do it, often looks forced. Best to wait. 🙂

  6. Kids can perform better than adults. Great tips here! I can try to apply some for my instagram account.

  7. I would love to be a brand rep. I really need to work on my Instagram account and start following like-minded sites. I jumped on the Instagram bandwagon later than most did and it’s still foreign feeling to me. I’m going to try your tips and see if I can’t turn things around.

  8. Thanks for the tips! I think it’s all about confidence and self-assurance. It’s also your own creativity and uniqueness!

  9. Love your honesty here – it is NOT free stuff… it is hard work to photograph it, style it, deadlines, etc.

  10. All the pictures are adorable. This post has a lot of valid points and helpful information. I learned a lot from this.

  11. This would have been something my daughter would have enjoyed doing when she was young. These are great tips to pass along to those who are interested in becoming brand reps.

  12. These are such great tips!! Your little one is so cute! If my daughter was little again she would love it!

  13. It probably helps to have super cute kids like yours! Presentation does matter though. These are some great tips.

  14. Thank you so much for this post! I was wondering how to become a brand rep but didn’t know who to ask. I’ve pinned this post so I can study it in depth, lol! May I ask you questions along the way?

  15. Our kids love being brand reps and enjoy it as well. They always have a lot to talk about at school.

  16. Great way to share what you’ve gone through yourself. You know it first-hand. I LOVED your post where you shared your personal experience and growth!

  17. These are great tips! One of my friends just became a brand rep and I know her kids might like to get into it as well.

  18. This is such great advice. I think the thought process is all you need is a large social media following and you will be a brand rep, but that’s not the case.

  19. This is such solid advice. So many think that all you need is a large Insta following and you will be a brand rep. No wonder people buy followers. There’s a lot of work involved

  20. I love seeing non-bloggers get into the br and rep business just by having great IG pics. It’s really incredible to see!

  21. In this saturated market, you provided some practical, useful tips. It can be challenging for a newbie to get started, but it’s definitely possible to get through the door!

  22. This must be a very interesting activity for my kids to do most especially these summer breaks. I will share this with them to know their opinion about this matter. This thing is definitely a lot of fun.

  23. These are all great tips for someone who is just starting out in social media influencing. I will have to share this post in some blogging groups I am in!

  24. These are some really good tips. I agree about the photos. They should always look nice and be very pleasing to the eye. I’m still working on my own photos looking better always.

  25. This post is really helpful. I have to share it with my friends who has been thinking about becoming a brand rep.

  26. I’ve really wanted to brand rep some places that are large and they want the mega bloggers. I’d love to do small liquor places too.

  27. This is something my kiddo is interested in doing! I will be doing a lot research into this! This post really helps!

  28. These are some wonderful tips to help people who are looking to become a brand rep! I can imagine it is a fun but demanding thing to do at times.

  29. Solid tips. I work as a brand rep myself from time to time. Having a signature “look” to your photography is helpful for standing out in a crowded field.

  30. I love these~ My daughter is a brand rep for some companies and has a blast with it. I always make sure she’s having fun–if she ever wants to stop, I won’t force her.

  31. Perfect tips!! Thanks for taking the time to write this ❤️. Another small photography tip would be to get down at their level!!!! No one cares to see the top of a head ?

  32. Loved it! Easy tips. And its all about the community! I couldn’t have done it without all of your guys!

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