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C O L L A...

Newsflash… 40 is NOT the New 30

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The time has come. Time to stop pretending that being older is the new younger. That’s ridiculous. People only started that nonsense because they didn’t want to feel irrelevant. The truth of the matter is we are all getting older and no amount of procedures, cream or even a DeLorean is going to transport us back in time. It’s time to embrace the idea of aging gracefully and enjoy ourselves today, since we’re not getting any younger. Wrinkles happen.

I am 40 years old. I have wrinkles in places I didn’t have wrinkles in 10 years ago and lord knows I have more gray hairs than a box of store bought dye can cover. But the truth is, I’m proud of them! I’m proud of every fine line and sign of my 40 years because I am grateful for every year I’ve been given. And while I’m proud to tell anyone that I’m 40, I’m also aware of how important it is to take care of our skin so that we don’t look older than we actually are.

When I learned about Saranghae, I fell in love with their wrinkles happen campaign. Like most skincare lines, they were originally founded as an anti-aging routine, however, they also think aging is something to be happy about and something that should be celebrated and I love that! Their mission is to make people around the world feel beautiful, confident, and proud to be in their skin. That sounds like something we should all be a part of.

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I was born and raised in Florida. I love the palm trees, the beaches and the year round sunshine but everywhere you go, you find a woman that is at least in her 70’s with long blonde hair, tight clothing and a face that looks like she has a permanent room in a plastic surgeon’s office. They have been blessed with a long life, probably a great one that most of us can only dream of and for some reason, they are trying to go backward in time. We shouldn’t be looking back and wishing we didn’t age, we should be celebrating every single year on this earth, no matter how many that may be. I personally can’t wait to rock my Granny years, though I’m in no hurry.

Speaking of Grannies, my Nana would always pull back her face and look in the mirror, reminiscing about how beautiful she once was. In fact, when my cousin wanted to take a selfie with her, like in the picture above, she would say “Wait, let me pull back my wrinkles. Ok, go.” And while it was funny at the time, I always looked at her, wrinkles and all and saw her in a completely different light. Every single inch of her face was beautiful and I told her as often as I could. I remember at a young age, standing in her bathroom, watching her take off her makeup and go through her skin care routine every night. I was mesmerized by her. She never tried to look younger but somehow always looked her best.  I always wished I would grow old as gracefully as she did. They are big shoes to fill, but I’m on a mission.

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Many skincare companies advertise how they can reverse the aging process and make you look younger. But who wants to look younger, really? My early 20’s were not my finest years. I went out a lot. I barely got any sleep. I tanned regularly and didn’t really pay attention to the damage it was doing to my skin.  It wasn’t until I had my first child that I realized that my skin was changing and I was going to have to really take care of it. And while I find these lines and marks that I didn’t have in my 20’s, they are a part of me and I love them. Listen, I don’t want to look like an old wrinkly elephant either, but I have no problem with aging gracefully and embracing my new, more “wise” appearance.

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I’ve been using the Saranghae Complete 5 Step Routine for a couple of weeks now. I don’t wake up with a new, youthful appearance but I do wake up with skin that feels soft and clean and refreshed! And when you’re the Mom of three and barely have time to brush your hair, that feeling is priceless. Of the entire 5 step process, my favorite part is the elemental essence mask. It’s like a 15 minute spa experience, right in your home. The Saranghae Elemental Essence Mask is a unique, lightweight, micro-fiber material with a blend of Asian botanicals that helps calm inflamed skin, enhance the natural contours of the face and maximize brightness. My 40 year old skin actually GLOWS! Fortified with Saranghae’s CoQ10 and Hyaluronic Acid, it provides a luxurious look and feel to your skin unlike any other mask I’ve tried before. It’s heaven.

So what does the future hold for me? I will continue to take care of my skin, but won’t be expecting my skincare line to perform any miracles. I’m not 30 and I won’t be 30 again, so why do I need to look 30? I’d rather look like a hot 40 year old and accept the fact that wrinkles happen. I challenge you to embrace your age. Want to win a Complete 5 Step Routine from Saranghae? Head to our Instagram page to enter!

Check out this hilarious Saranghae video here.

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Stop pretending that being older is the new younger. Embrace your age and enjoy yourself today, since you're not getting any younger. Wrinkles happen.

 

XOXO
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66 Comments
  • Lebogang Xolo
    June 15, 2019

    lol, 30 is definitely not the new 40. I love the packaging of this product, would definitely try it out.

  • Ruth I
    June 14, 2019

    You are right here 100%. Some people say that age is just a number and I agree to it as well. That looks like a pretty nice product to try.

  • Subhashish Roy
    June 13, 2019

    You brought a smile on my face. You are so right that we should age gracefully and take care of our skin. Rest is on the Almighty. There is no point in brooding over the past. It can only make us older mentally and unhappy.

  • Elizabeth O
    June 12, 2019

    I’ve always taken great care of my skin and genetics has been kind to me too. Many beauty products companies tap into our insecurities and promise things they can’t deliver and we fall for it. That is why it is a multi trillion dollar industry.
    Yet, beauty is more than the products we use, it includes nutrition, lifestyle choices and mental health. Aging is a gift because the alternative means an early death. How we choose to age is entirely up to us and I will always respect that right to choose.
    That said, I have a skincare regimen that includes products from Saranghae. I’ve had a VIP account for at least two years and love the quality of their 5 step products. I really love the mask and moisturizer.
    But, I always tell people who are shocked when I tell them my age that my genetic markers play a big role in my youthful look. I’m mostly vegetarian, a prayerful mom, an exercise and yoga/meditation gal. Everything we do on our insides manifest on the outside.

  • Kiwi
    June 11, 2019

    I hate how beauty is marketed to women. How come they do not make these same kind of ads for men too – do they not get wrinkleS? We have to stop telling women the aging process can be reversed and pressuring women.

  • Tiffany La Forge-Grau
    June 11, 2019

    Wrinkles say a lot about a person. There is nothing wrong with them in my book; adds character!

  • Shannon Gurnee
    June 11, 2019

    This is a great blog post. I just turned 40 and am grateful I made it to this age.

  • Shannon Gurnee
    June 11, 2019

    I just turned 40 in May! It was a conflicting feeling I had because I’d heard so many people dread turning 40, I felt older (which was because I was older) and was thankful all at the same time. Thanks for sharing.

  • Lavern Moore
    June 11, 2019

    Interesting article. I’m one of those people that look 15 – 20 years younger than I am. For some, 30 is the new 40 is very real. Nonetheless, you offer great tips for anyone of any age to benefit from.

  • Ntensibe Edgar Michael
    June 11, 2019

    Yyyeeaahhhh….you mentioned something very important….the way advertising companies sell you this picture of immortality (if I may call it that). It’s so wrong and misleading. Honesty in advertising never hurt anybody!

  • Jennifer
    June 11, 2019

    I’m almost 45 and at this age I’m just now finally loving myself no matter how many rolls and wrinkles I’ve got! 🙂

  • Emman Damian
    June 11, 2019

    They say life starts at 40. We should definitely take care of our body especially our face. Regularly hydrate and use moisturizer and face mask.

  • Krisy
    June 11, 2019

    Korean brands are the only ones I trust my skin with. I swear by their skincare products! I have never heard of this brand so I’m curious to try!

  • Catalina
    June 11, 2019

    It’s so important to take care of our skin. It will thank us later :)! I should try these beauty products!

  • Celebrate Woman Today
    June 10, 2019

    Every person so different. Mind set does matter. Daily skin routine does make a difference. Whole foods and sleep are a must. Wow, so many things to keep up with. But if not, then we will look what we choose to live by.
    Awesome post. Thank you.

  • Rachel
    June 10, 2019

    I am getting close to 40 and have been working on taking better care of my skin. I feel like I have always done a decent job, I just don’t like how quickly the years are showing.

  • Stefani Tolson
    June 10, 2019

    I agree that 40 is not the new 30. Neither with how you feel or your looks! I dreaded turning 40 but now I just forget my age.

  • Kathy
    June 10, 2019

    I’m thirty and I already hate it haha. I think it’s very important to find products like these for your skin. I’ll have to check on these. I’m always up for trying out new skincare products.

  • Keikilani
    June 10, 2019

    I am always looking for great skin care products. I am 36 and realizing I need to step up my skin care game.

  • Amy Desrosiers
    June 10, 2019

    I do not have any wrinkles yet but I do have grey hair and some sun freckles on my arms!

  • Brianne Manz
    June 10, 2019

    I have heard that 40s is the new 30 and honestly to me I find that to be true. Maybe not in facial care, but you are only old as you feel. I have a friend that is 50 and although she may look older you wouldn’t know it by her actions that she is 50. So I will go more with “you are only as old as you feel”,

  • Kristine Nicole Alessandra
    June 10, 2019

    I refer to my wrinkles as my laugh lines. They sprouted there because of my smiles, my laughter and my love for this life I have been given. I cannot stop them from appearing but I can take good care of my skin. I use skin products not to make me look like a 30 year old, but to keep my skin blemish free, clean and glowing.

  • Krista
    June 10, 2019

    I love your message. I am 35 and there is no amount of skin cream which is going to reverse my age. I will care for my skin but rock my age at the same time. I want to age with grace and not focus on trying to be something I no longer am 🙂

  • Christine
    June 10, 2019

    I love your honesty! I just turned 40 and I am not too happy about it. This looks like a fantastic skincare line. Thank you for sharing!

  • robin rue
    June 10, 2019

    I have never really done much in the way of skincare before. I haven’t needed to, but now that I am getting older I will start looking into it.

  • Stacie
    June 10, 2019

    Thank you, thank you, THANK YOU! The BIGGEST lie being told today is that 40 is the new 30. NO it’s NOT! 40 is the old 40, you guys. LOL Love this post.

  • Nicole
    October 28, 2018

    These all look like great products! I’ll have to pass them along to anyone I know is looking for something similar. Thanks for sharing!

  • Carin Kilby Clark
    October 28, 2018

    I totally agree with you on that – 40 is 40. I’m approaching that next milestone myself and find that I need help keeping aging at bay. I’ll definitely check this out!

  • Rosey
    October 26, 2018

    It’s so important to take good care of our skin. It’s also important to remember like you said that we might as well embrace our age; after all it IS ours. 🙂

  • aareeba
    October 26, 2018

    That product looks so lux and really great. I will definitely check this out for my mom <3 Thanks for sharing

  • Angie
    October 26, 2018

    Haha, I don’t think they mean physically, but yeah I get where you’re coming from. Everyone who told me 30 was the new 20 was wrong too… I mean man, I hurt a lot more than I did at 20, even looking at booze gives me a hangover now, and no, I cannot go without sleep and party late like I did at 20. So no. lol

  • Bethel Esmillarin
    October 26, 2018

    I am now in my 20’s and I am taking care of my skin as much as I know how. I am not doing it to avoid wrinkles and signs of aging but taking care of it to be healthy. I start to avoid make ups, and focus more on skin care. Saranghae is a new brand to me and i think it’s worth the try.

  • Joanna
    October 26, 2018

    Am I the only one that think wrinkles make us beautiful? We are not porcelain dolls, to have a smooth and neat skin that looks like plastic anyway! 🙂

  • Hannah Marie
    October 26, 2018

    As the saying goes, “age is just a number”. How we take good care of ourselves reflect on our being.

  • Nancy at Whispered Inspirations
    October 26, 2018

    I think that when they say that, it’s just a state of mind. But, I definitely think we should embrace our age, it’s truly a gift!

  • Enriqueta E Lemoine
    October 26, 2018

    40 is the new 40 and it’s such a wonderful time. Lovely review now I want to give try to those products.

  • Anosa Malanga
    October 26, 2018

    Getting old is not bad. Looking old is our choice. Making such skin care should not be set aside. We really need to make the most out of our routines.

  • HilLesha
    October 25, 2018

    I have never heard of Saranghae, but I’ll look into in the future! I honestly really think about my age since I don’t think that’s something that should define me, but I do like looking and feeling best. A surefire way to look and feel our best is using quality skincare. 🙂

  • Lynsey
    October 25, 2018

    These products look luxurious! And I think you’d look great at 30 or 40 ?

  • tessag
    October 25, 2018

    I have to agree – I hate that comment about ’30 being the new 20′ and so on! We are the age we are, and all the changes that come with age can’t be stopped by simply making this kind of statement! We have to take care of our aging bodies!

  • Kita Bryant
    October 25, 2018

    No no please don’t say that! I wanted it to be true so badly!

  • Fran Jorgensen
    October 25, 2018

    Thank you so much for sharing this great product! I struggle with skincare and this is a great way to unwind and try something new.

  • Ashley Grant
    October 25, 2018

    I’m starting to see Saranghae all the places! I’m very intrigued by it. Your comment about pretending that being older is the new younger cracked me up. I am glad products are around to help us heal and mend our skin to look younger though!!!

  • Melissa
    October 25, 2018

    I agree! Why do we always want to be younger. Lets instead embrace our age that we are and enjoy it!

  • Elisha
    October 25, 2018

    I loved reading this….very well written. Your nana sounds sweet. This post will definitely make me appreciate my age more. Thanks for sharing.

  • Gavin
    October 25, 2018

    This is great!! Passing this on to my “boss”

  • lotta andersen
    October 25, 2018

    I know about turning 40. At that day I realized I had wrinkles. I already have a good day care routine, but as you said we don’t want to go back in time. I may need to try a new product, after using the same for years.

  • Tasheena
    October 24, 2018

    It’s amazing how my skin has changed over the year…I love trying new skincare products. I have to look into trying this brand.

  • Lisa Martin
    October 24, 2018

    I need to start taking better care of my skin now. i totally agree with your attitude, I do not mind my age at all. I have earned every wrinkle and every strand of grey I have. I would not want to redo it.

  • kumamonjeng
    October 24, 2018

    Great review you have there. The 5 step routine really are worthwhile as it gives you obvious result. Glad that you skin glow and look younger.

  • Devyani Ray
    October 24, 2018

    Don’t burst my bubble! I want to think 40s is the new 30s. I am glad that you gave honest feedback that you don’t wake up with a miracle makeover! I am going to check out the products

  • Mallorie Owens
    October 24, 2018

    Hahaha, love the blog post title. LOVE Saranghae so much!

  • Supermompicks
    October 24, 2018

    I totally agree with you. I use a competitors product and I don’t look younger, but I do feel clean, soft and beautiful! ?

  • Ali Gilbert
    October 24, 2018

    I love your honesty! A refreshed feeling is better than what I have now. Will have to look into this. PS. I love that your grandma would hold her face back to see herself without wrinkles. So cute!

  • Rikki Ridgeway
    October 24, 2018

    I’m only 28 and I have early signs of aging, like crows feet and it makes me feel so self-concious. I definitely need to try these products.

  • candy
    October 24, 2018

    Late 50’s here and yes I take care of my skin better now than when I was much younger. Will have to check out this brand.

  • Amber Myers
    October 24, 2018

    I’ll be trying this for sure. I do have wrinkles, and I hate them, so I’m always eager to try something that could help. Most people tell me, “You look tired,” which is the polite way of saying I look like crap.

  • Joan
    October 24, 2018

    I better start early because we know aging in definitely around the corner. These look like great products.

  • robin rue
    October 24, 2018

    Oh I totally HAVE to try this. I noticed some little lines next to my eyes and want to start doing something before they get worse.

  • Melissa Chapman
    October 24, 2018

    I am 45 now and wrinkkles are coming so i have my little secrets to stay fresh looking. I will keep this in mind as another tool for my arsenal. Your Grandmother is so cute!(and has good skin tone)

  • Melanie
    October 24, 2018

    I was surprised how much my skin changed after I had kids. I appreciate your realness about how our skin changes over the years. It’s honest!

  • Jeanette
    October 24, 2018

    I agree with you! 40 is definitely not the new 30! I can definitely use a skin cream that would help get rid of some of the wrinkles I got over the last year’s. I will have to try what you recommend here!

  • Terri Steffes
    October 24, 2018

    My littlest niece called me out by saying, When I grow up, I don’t want a neck like yours. HA! I said, then stay out of the sun. She didn’t know what to say to that!!

  • Alli Smith
    October 24, 2018

    I’m in my 50’s and I’ve tried to take good care of my skin (except when I was young and dumb and used baby oil to try and tan faster on spring break). I don’t think I would ever have plastic surgery but I have been tempted to get a little filler in the parentheses around my mouth. I probably won’t ever do it, but I won’t lie, the temptation is there. I don’t want to look 20 – just a little refreshed. I need to try that mask!

  • Phoebe
    October 24, 2018

    What a great campaign, I’ve just started getting wrinkles now and it’s been an adjustment for sure. But articles like this definitely help to read, thank you!

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