How to Nail Your Pitches as a Blogger or Influencer

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Congratulations on finishing the first 5 steps and the next 5 steps to starting a blog. Now that you’ve gotten your blog and/or social channels up and running and you’ve signed up for various platforms, it’s time to start learning about how to successfully apply for campaigns and how to nail those pitches. Your pitch is your first impression, so it’s more important than you may think. It might seem scary at first, but I promise that over time, it gets so much easier! I’m hoping that my years of mistakes and lessons learned will help you to have a smoother experience. Here are my suggestions to nail your pitches.

Choose Campaigns and Products That Are True to You and Your Brand

One mistake that I see a lot of bloggers and influencers making is that they apply to every single opportunity they find. They don’t care about the product, the pay or the brand. You may think you have a better chance if you apply to more, well… yes and no.  While it’s great to apply to a lot in the beginning, you also want to make sure you are applying for the right campaigns. Don’t just apply to apply. Ask yourself the following questions first:

  • Do you use and love this product?
  • Is this a product that fits with your personal brand?
  • Do you meet the requirements of the campaign?

If you answered yes to all, then you should consider applying for the campaign. You want to make sure you’re authentic to your followers, or they won’t trust your recommendations, so make sure the product makes sense for both you and your audience. If your kids are grown, don’t post about baby bottles. If you’re a vegetarian, don’t post about a meat product. No amount of money is worth being inauthentic to yourself.

Pay Attention to the Details

This may seem like common sense, but make sure to read the entire brief before applying to any campaign. Are they looking for a certain geographical location? A certain retailer? Can you meet the required deadlines and deliverables? If you can’t provide them what they need, move onto the next opportunity. Make sure you meet all requirements so that you don’t waste your time or the company’s time. You will not be a match for every opportunity and that’s ok. The last thing you want to do is apply for a campaign that you can’t fulfill.

Be Confident

I know it’s hard to be confident in the beginning. No one really starts in this business with true confidence. We are all worried that no one will care what we have to say or we won’t produce content that’s good enough. But what you need to be confident in, is you and your abilities. You know what a hard worker you are. You know the pride you take in the content you create. You know what your time is worth. Hold onto that confidence throughout the pitching process. Don’t sell yourself short.

Be Mindful of a Company’s Competitors

You’ll need to keep track of who you’re working with as most companies don’t want you posting about a competitor for 30 days before or after you post for them (those terms are usually on your contract). You also don’t want to post about one product and talk about how it’s your favorite and then a few days later, post the same type of product. It will confuse your audience and make you look inauthentic.  Sure, we all eat different brands of chips or cookies, but we don’t want to post about them all in a short period of time. So keep track and make sure you’re following the competitor rules that each company asks you for.

Study the Aesthetic of the Brand

Before you apply to any campaign, go to the social media pages of the company and get a good sense of the feel of their feeds and photos. Do they prefer light and bright photos or dark and moody photos? Do they prefer images with people or without?  Do they tend to post more video than images? You want to be able to provide each company what they’re looking for. If your style is exactly the opposite, you are probably not the best fit. But if you can see your images fit in their feed perfectly, they are more likely to notice it and choose you for the campaign.

Make Sure Your Pitch Makes Sense

Read, read and read some more. Learn about the brand, but more importantly, learn about what they are hoping to accomplish with each campaign. Are they hoping to speak to people about a particular holiday or event? Do they want to provide a solution to an every day issue? Make sure that whatever it is you’re pitching, it goes along with their brand and the purpose for the campaign. You are 10x more likely to get chosen, if they know that your pitch is aligned with their needs.

Learn How to Stand Out

If the company is looking for an idea on how you will advertise their product, they are looking for an idea that they haven’t heard a million times before. They want to hear something new, fresh and exciting. So don’t just pitch the most obvious idea. There are probably tens or even hundreds of other bloggers and influencers who have already pitched that idea. Sit down and really think outside of the box. Come up with two or three ideas and narrow it down to the most creative option. Make sure it flows with your style but also puts the product in the spotlight.

Be Flexible

While it’s not always fun to have to change your path, you want to make sure you are providing the company everything that they need, so be flexible. Whether that means switching around your deliverables for them, adjusting the due date, or something more simple like switching to another flavor. If it’s not putting you out, time or money-wise, show the company that you are flexible. They are so much more likely to work with you again in the future. And remember, each campaign is not the end of your relationship with that company. Every campaign is an opportunity for a long-term relationship. So treat your account managers with respect and show them what you can offer them. Word spreads quickly in this industry and you’ll be surprised how many companies will contact you when they hear from another company that you are a pleasure to work with.

Take That No as a Challenge

If you don’t get a particular campaign, don’t get upset. Instead, I want you to use that “no”. Use it to motivate you. Use it to push you to work harder next time. You may have nailed your pitch but you just weren’t the right fit, for whatever reason. Maybe they had more qualified candidates than they had spots available. It doesn’t mean the company didn’t like you and didn’t want to work with you, it just means that it wasn’t the time for you to work together.

Never Give Up

Keep trying. Keep pitching. Keep working on your brand. We can always improve in every area, so never stop working on yourself. Follow along and look at the posts from those that got chosen. What did they do that stood out? Learn from them. If you really want to work with a particular company, keep applying. Make sure you’re following them on social media and take the time to show some love on their feed. And if you want to take it a step further, reach out to them with your brilliant idea and see if there may be an opportunity to work together in the future!

Now that you know how to nail your pitches, next we’ll talk about how to negotiate your rate. Don’t forget to check out all of my other blogger tools!

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Hello There!

I'm so honored that you've found us! I'm Heather, a Mom of 3 who blogs about parenting, food, occasional travel and how I overcame my daily struggle with anxiety. I miss sleeping and rely on coffee and laughter to get me through the day. I hope you enjoy and visit often!

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  1. Hi There! What a great blog post! I’m a new working mom blogger and I also have a boutique. I’d love to spread my story a bit and saw your post on Loop Giveaways. I’ve found it difficult to find one specific to moms. Would love to hear your general thoughts on those and any resources you have other contacting blogs with strong following to partner or identifying existing ones.

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      Hi Mica! I’ve actually started a new blog http://thesuperblogcoach.com which will have a lot of the info you’re looking for.

  2. I like to think I’m great at this, but like everything else in the world I swear we always need to tweek now we do things to stay with the times! So many great tips here I need to apply!!

  3. love this topic! every single one of them is such an important guide it gives me a little bit of sense wha. Thanks so much for sharing

  4. I have been working on making more videos so I can use those as my pitch for working with brands. I’m trying to think outside the box but I really want to stand out.

  5. Flexibility goes a long way with pitches. You have to make the deal mutually beneficial for yourself AND the brand.

  6. These are the tips that work not only for inexperienced, but for those who have been doing it for many years. I like to see what others com up in their business tactics. Awesome tips!

  7. Love your post and tips so much I will share your link on my private group! Thank you for the great tips!

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  8. Can you please help me how to start finding brands to work with and moreover for blog like mine with very low traffic

  9. I agree, I think that confidence is key! Nailing a blog pitch can be tough at first, but once you get the pitch nailed down, you’re good to go.

  10. Totally Agree, aside from that a proper niche should be chosen wisely before starting your own blog. People would know anyway if the post is sincere or not. I haven’t monetized my blog yet.’ I’d rather build a strong following first. I pride myself for coming up with my own personal brand.

    Very helpful post 🙂

  11. These are great tips! I usually pay a lot of my attention to the details. Also, I always bring my smile and confidence during the pitch.

  12. Your tips are absolutely outstanding! It’s not what you say but how you say it, if that will help. This boosts my confidence on my next pitch.

  13. Very useful tips for every blogger trying to be successful including me. I could not agree more when you suggest that picking the right brands is so very important.

  14. You have some great points here. I love that you mention being mindful of a company’s competitor because it simply would not be wise to write about McDonalds one day and pitch Subway the next.

  15. These are such great tips! The biggest issue I’ve had is either finding brands we like (I’ve seen openings with brands we don’t like and haven’t applied even if the readers might like it) that fit my sister’s specific dietary needs. We want to be authentic in everything we do.

  16. Great tips. Def never give up. I always say that if you don’t ask it’s 100% a no. It never hurts to ask. It’s a learning process. We all start somewhere.

  17. I’ve always said that it is important to work with companies and products that you authentically support. Being true to your brand is an integral part of growing it.

  18. These are such great tips. So many times people overlook the simplicity and if it really matches their brand. Thanks for sharing!

  19. I do think it is important to be confident. You aren’t begging for work. You just need to be sure of your worth.

  20. What great tips. Being authentic and what aligns with your brand is key. I love the Take that No as a Challenge bit.

  21. “You’re not a match for every opportunity and that’s ok!” <——- YES! Amen! Thanks for saying it out loud. Sometimes it is so easy to get caught up in the process that we lose sight of the real goal. We should all be seeking authentic, mutually beneficial opportunities. And we should be grateful for the ability to recognize the ones we don’t fit! Thanks for the reminder!

  22. There are so many variables when it comes to pitching! Be realistic and overdeliver too when you get hired. I love to try to get a brand to work with me again!

  23. I always have trouble being confident in my pitches and whether I’m doing them well. These tips are great to make me feel better about them!

  24. These are some really good tips. Sometimes I get stuck on what I want to say in pitches. This will be so helpful if I’m ever stuck.

  25. I think flexibility in pitches is very important. Proposals don’t always come in as I’d like them but altering to suit the client can make everything work out well.

  26. Great tips for me and I find them so useful. I totally agree that as a blogger you need to pay attention to the details and able to identify them and let the readers know.

  27. Definitely, having patience and not giving up is important. These are great tips! They helped me and I’ve been blogging for almost 10 years.

  28. Awesome tips! I used to struggle with creating a pitch but once I got the hang of it, it was great! I found out that being confident in my abilities is a good thing to put into play when creating pitches. And of course, I have to believe in the product I am wanting to endorse to my audience.

  29. I totally agree that it’s important to understand how you and your brand/site match up with the company you’re pitching. What can you do that benefits them, and how will your audience feel about the brand? It’s important to include those details in your pitch.

  30. Taking that no as a challenge is great advice. I definitely do let it hurt my feelings sometimes especially when I think I’ve NAILED it.

  31. It took me a while to get it down, but, perseverance, patience and practice, not to mention, leaning on more experienced bloggers, has really helped me out. I think this post will be very helpful for new or veteran bloggers.

  32. Excellent advice! I struggle with my pitching game quite a bit. Having a clear brand definitely helps (I am working on that.) Thanks for the great tips!

  33. I get lots of questions about how to start a blog, and monetize it. Your post and the others you linked to are just the thing for me to share!